About Prima Armada Raya

Safe, Comfortable and Reliable

PT Prima Armada Raya, one of the subsidiaries of PT Patra Jasa, is a company established to meet various transportation needs for businesses including vehicle rental, driver provision, used car sales, workshop, and car replacement parts agency.

We are committed to providing excellent service, guaranteeing safety and comfort that facilitates all of our customers' transportation needs.

About Prima Armada Raya

Safe, Comfortable and Reliable

PT Prima Armada Raya, one of the subsidiaries of PT Patra Jasa, is a company established to meet various transportation needs for businesses including vehicle rental, driver provision, used car sales, workshop, and car replacement parts agency.

We are committed to providing excellent service, guaranteeing safety and comfort that facilitates all of our customers' transportation needs.

Vision & Mission

Transform your business transportation with PAR

Our Vision

Become a modern transportation service company that prioritizes safety in PRIMA service to customers

Our Mission

With integrated solutions, we provide vehicle rental services, reliable drivers, used car sales, workshop, and spare parts agency. Here is Prima Armada Raya's mission:

  • Provide the best products and services to achieve customer experience.
  • Develop the capability and quality of human resources.
  • Creating innovative added value for sustainable growth.
  • Conducting business activities with ethics and good corporate governance principles.
Company Values

Our Company Values

Points of the AKHLAK of BUMN and PRIMA as corporate values.

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Performance

Optimize resources and synergies to produce the best performance

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Reliable

Has quality capabilities that can always be relied on

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Integrity

Prioritize the highest integrity and dedication to advance the company

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Modern

Always grow by innovating to create added value

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Agile

Be agile in adapting to every change

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    Performance

    Optimize resources and synergies to produce the best performance

  • values-image
    Reliable

    Has quality capabilities that can always be relied on

  • values-image
    Integrity

    Prioritize the highest integrity and dedication to advance the company

  • values-image
    Modern

    Always grow by innovating to create added value

  • values-image
    Agile

    Be agile in adapting to every change

AKHLAK

Stepping Along with BUMN Values in PAR

PAR carries out the mandate of BUMN wholeheartedly. The values of Amanah, Kompeten, Harmonious, Loyal, Adaptive, and Collaborative are not only the guidelines, but also the basis of each of our services. We build trust by providing consistent, harmonious, and loyal services.

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Amanah

Uphold the trust given

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Competent

Continue to learn and develop capabilities

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Harmonist

Mutual care and respect for differences

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Loyal

Dedicated and prioritizing the interests of the nation and state

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Adaptive

Continue to innovate and be enthusiastic in driving or change

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Collaborative

Build synergistic cooperation

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    Amanah

    Uphold the trust given

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    Competent

    Continue to learn and develop capabilities

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    Harmonist

    Mutual care and respect for differences

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    Loyal

    Dedicated and prioritizing the interests of the nation and state

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    Adaptive

    Continue to innovate and be enthusiastic in driving or change

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    Collaborative

    Build synergistic cooperation

Journey of Prima Armada Raya

Take a look of Prima Armada Raya's History

PAR delivers seamless business travel. From the beginning to the peak of success, we provide vehicle rental services, reliable drivers, used car sales, workshop, and spare parts agency. Discover convenience and excellence with PAR.

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    2014

    In 2014, PT Prima Armada Raya was established as a subsidiary of PT Patra Jasa to provide transportation and driver services, initially for PT Pertamina. The company received its first assignment in September with 22 vehicles, and received funding from PT Pertamina Dana Ventura in October. In December, a contract was signed with PT Pertamina for transportation services worth a total of IDR 234 billion. The company also provides services to PT Pertamina's subsidiaries, totaling 41 vehicles. Until the end of the year, the company had provided a total of 491 vehicles to PT Pertamina in various regions of Indonesia.

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    2015

    In 2015, the Company regained the trust of PT Pertamina and its subsidiaries by acquiring a total of 636 vehicles for its fleet. Apart from funding from PT Pertamina Dana Ventura, the Company also received funding from financial institutions such as PT Maybank Finance, PT Artha Astra Finance, and PT Andalan Finance.

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    2016

    In 2016, the total number of vehicles rented was 1,599 vehicles, most of which were obtained for PT Pertamina (Persero) and others for subsidiaries such as PT Pertamina Lubricant, PT Pertamina Gas West Java Area, PT Patra Jasa, and PT Pelita. The company transferred its debt from PT Pertamina Dana Ventura to PT Bank Rakyat Indonesia (Persero) Tbk. In addition, the Company obtained financing facilities from Mandiri Tunas Finance and Astra Sedaya Finance, thereby increasing trust in financial institutions.

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    2017

    In 2017, the company had a total of 2,262 rental vehicles. They obtain customer financing from PT Bank Rakyat Indonesia, Mandiri Utama Finance, and Mandiri Tunan Finance. They also received working capital facilities of IDR 13 billion from PT Bank Mandiri and changed the company logo as part of their growth strategy.

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    2018

    In 2018, the total number of rental vehicles used was 2,820 units and the majority (94.4%) were owned by PT Pertamina. The company received financial support from PT BRI Syariah to procure new vehicles and plans to collaborate with seven Pertamina subsidiaries. They operate throughout Indonesia, including remote and challenging locations such as Sambu Island, Natuna and Kasim.

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    2019

    In 2019, the company had a total of 3,040 rental vehicles and received a contract worth IDR 2.5 trillion with PT Pertamina. The share ownership composition was updated in 2020, with PT Patra Jasa owning 39,980 shares and PT Pertamina Training and Consulting owning 20 shares. Apart from that, the company added trading business lines and made changes to its organizational structure.

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    2020

    In January 2020, the Company obtained SNI ISO 9001 and ISO 45001 certification. The total number of rental vehicles reached 3,255 units. In 2020, the Company earned significant income from vehicle sales, namely IDR 134.282 billion from sales of 822 units. Important positions in the fields of Finance, HR, Marketing Operations and President Director were filled based on decisions taken at the Circular GMS meeting in 2020. The Company also implemented changes to its organizational structure.

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    2021

    In 2021, the total number of vehicles rented by the Company will be 3,355 units. On November 2 2021, the Company entered into a collaboration with PT Pertamina Lubricants for a collaboration period of 3 years which includes providing the Company's corporate rental car lubricant requirements with the Fastron Series in the amount of 11 kiloliters per year. Apart from that, the Company also started construction of Olimart locations in Jakarta, Cilacap, Palembang and Balikpapan. In December 2021, the Company obtained ISO 37001:2016 certification for its Anti-Bribery Management System (SMAP) to prevent corruption within the company.

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    2022

    In 2022, a total of 3,549 vehicles will be rented. Circular GMS decision in deed no. 115 dated March 8 2022, resulting in the appointment of Mr. Wahyu Witjaksono as the new Main Director to replace Mr. Ari Arjunadi.

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    2023

    In 2023, the total number of rental vehicles will be 3,370 units. There was a change in leadership positions, with Mr. Esa Wisnu Prabowo becoming the new President Director and Mr. Latanza Akbar Ramadhan becoming the new Operations Director. The company also received a Corporate Rating of ida-/stable from Pefindo.

Certifications & Awards

Certification and Awards as Pillars of PAR Credibility

PAR carries out the mandate of BUMN wholeheartedly. The values of Amanah, Kompeten, Harmonious, Loyal, Adaptive, and Collaborative are not only the guidelines, but also the basis of each of our services. We build trust by providing consistent, harmonious, and loyal services.

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