PAR Named in Danantara Indonesia CX100 Award 2026, Strengthening Its Commitment to Customer Experience
Published at • Berita
Jakarta, October 15 2026 - PT Prima Armada Raya (PAR), a subsidiary of PT Patra Jasa and part of Pertamina Group, has been named among 100 state-owned enterprises (SOEs) in the Danantara Indonesia CX100 Award 2026 program. Announced on October 13, 2026, this achievement marks a milestone for PAR to keep strengthening its service quality and improving customer experience across every aspect of the company’s business.
The CX100 program is a customer experience measurement initiative that focuses on three key dimensions: Effectiveness (service accuracy), Ease (service convenience), and Emotion (customers’ emotional experience). Together, these dimensions offer a comprehensive perspective on customer experience, from service effectiveness to the interactions customers have with the company.
For PAR, being recognized in the Danantara Indonesia CX100 Award 2026 is an encouragement to keep developing customer-oriented land transportation and fleet management services. As a company that supports business mobility and operational needs, PAR strives to ensure that every service not only meets operational requirements but also delivers a positive experience for customers.
President Director of PT Prima Armada Raya, Esa Wisnu Prabowo, stated that customer orientation is an essential part of the company’s business development and service quality improvement.
“Customer trust must be maintained through consistent service quality, operational readiness, and the commitment of every Perwira in carrying out their responsibilities. For PAR, this achievement is a momentum to keep learning, keep improving, and ensure that customer needs are part of every step in our service development,” he said.
In running its business, PAR provides vehicle rental, professional driver services, as well as vehicle maintenance and sales. These services are designed to support customer needs through integrated transportation solutions, with a strong emphasis on safety, reliability, and professionalism.
Strengthening customer experience also requires contributions from every part of the company. Fleet readiness, driver competence, responsiveness to customer needs, and consistency in meeting operational standards all work together to create high-quality service.
For this reason, PAR continues to strengthen the capabilities of its Perwira, improve operational readiness, and evaluate service quality on an ongoing basis. These efforts aim to ensure the company can adapt to evolving customer needs while maintaining service standards in every business activity.
Moving forward, PAR is committed to making customer experience one of the key focuses of the company’s development. In the spirit of “Serving Wholeheartedly with PRIMA,” PAR will continue to deliver safe, comfortable, and reliable services and build long-term relationships with customers through consistent service quality.
